This here is a page for the most awesome things in the universe, mostly Mecha.
No, I get it now.
It all makes sense.
Kamen Rider Gaim is a metaphor. Yggdrassil represents Bandai and the Sengoku Drivers/Lockseeds represent the stupid amounts of merchandise they release. The beat riders represent us, the fans, who are willing to spend any amount of money and go to great lengths to get the newest, flashiest, and coolest toys.
Well played, Toei. Well played.